PDC Beauty
Eylure - Jordyn Woods
The Jordyn Woods collaboration was one of Eylure's most significant partnerships. Featured here are the packaging designs I created for the Jordyn Woods product line, along with event photography I was commissioned to capture during the exclusive Jordyn Woods launch event.
Eylure - Chloe Morello
This collaboration features eyelash packaging designed in partnership with Chloe Monrello. The three-pack set includes various eyelash styles, with foil detailing of the influencer's name to elevate the collaboration and add texture to the overall design.
Two distinctive packaging designs were created for Pride, incorporating the vibrant colors of the Pride flag and heart motifs. These designs are further differentiated by solid color packaging, offering a unique and celebratory presentation.
Elegant Touch
These Christmas-themed packs were designed to complement the nails inside each set, offering a fun and playful approach to promoting the holiday campaign. The designs were created a year in advance and were available for purchase in 2019.
Here is an example of one of the packs with the cutter guide in place. I am experienced in working within established guidelines to create precise and effective packaging designs.
These Jelly Nails are a collection of nail sets designed to coordinate with the packaging color while maintaining the signature jelly effect on the design. When displayed together, they create a visually striking and cohesive presentation on the shelf.
These packs share a similar concept to the Jelly Nails collection, with color-coded packaging that corresponds to the nail shades. However, the pack designs feature a distinct pattern that complements the luxurious aesthetic of the nails. This design approach ensures each set is easily recognisable. The pattern was created by layering effects in Photoshop to achieve a refined, high-end look.
P10 Branding
The client sought a fresh, modern update for the Perfect 10 brand, as seen in the logo on the left. I developed a clean, contemporary design by simplifying the color palette. The logo concept is inspired by a scorecard, symbolising a perfect 10 result.
The client requested a cost-effective branding solution by using a single colour. To achieve this, I chose a pink and black colour scheme, ensuring the design worked seamlessly across all nail sets within the packs.
Elegant Touch Website Redesign
The Elegant Touch website was outdated and difficult to navigate, so I was tasked with redesigning it to improve usability and streamline the user experience. My goal was to create a user-friendly site that not only met the client's needs but also provided an enjoyable browsing experience. The image on the left shows the old website, which was complex and cluttered. I simplified the design on the right by incorporating bold, bright branding and focusing on impactful imagery, resulting in a sleek, modern look.
Below is the new design I created which is a vibrant, modern and user friendly site.
www.eleganttouch.com
Eylure Landing Page
A fresh, modern redesign of the landing page for Eylure, focused on enhancing visual appeal and improving user experience.
PDC Beauty
Event Exhibition
Branding materials created for the event, including banners, stands, and packaging designs, all tailored to deliver a cohesive and impactful visual experience.